Keynote Workshop: Neuroscience of Narrative: How Stories Impact and Influence the Brain

Are you as good of a storyteller as you'd like to be? As leaders, how can we be more effective and efficient story tellers in order to have more impact and influence? Understanding the brain science of what happens when we are both telling and taking-in stories empowers us to incorporate stronger storytelling techniques. This visual, interactive session balances practical cognitive science with real-life examples to help you create persuasive, lasting memories that drive action. “The art of storytelling can be used to drive change.” Sir Richard Branson, Founder of Virgin Group Participating in this session will allow you to: • Expand your understanding of brain science of what gets in the way of both the engagement & emotional investment in storytelling • Experience two key strategies to harness the power of storytelling to connect & communicate more impactfully to inspire action