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2023 Event Program
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ACVIM Resident Research Award Eligible
ACVIM Resident Research Award Eligible
Additional Fees May Be Required
Additional Fees May Be Required
By Invite Only
By Invite Only
Capturing for On Demand
Capturing for On Demand
Cardiology Research Abstract Award Eligible
Cardiology Research Abstract Award Eligible
ERC Approved Lecture for ACVIM Residency
ERC Approved Lecture for ACVIM Residency
ePoster
ePoster
Livestream
Livestream
One Health
One Health
Pre-Registration Required
Pre-Registration Required
RACE-Approved
RACE-Approved
Research Abstract
Research Abstract
Specialty Symposium
Specialty Symposium
State-of-the-Art (SOTA) Presentation
State-of-the-Art (SOTA) Presentation
Veterinary Technician
Veterinary Technician
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Evaluation Live Stream ViewAttendees 14

Business, Leadership & Communications

Communicating the Value of Your Specialty Service

Saturday, June 17, 2023
9:10 AM – 10:10 AM ET
Location: PCC 103BC
CE: 1

Sponsored by 
Livestream Capturing for On Demand
Do you have trouble convincing clients and employers alike of the value of your specialty service? The quality of veterinary care you can provide a patient often corresponds directly with your ability to communicate the value of the veterinary services that you provide. In this session we will explore the latest business and marketing principles and how to convey your value so you can focus on providing excellent specialty care.

Learning Objectives:

  • Identify and create a customer value proposition for their specialty service
  • Market their service as relating to client needs