Instinct

Instinct is at Connect Pet Expo in Niagara Falls, ON Canada! If you're attending, stop by booth #817 and say hi to the team. Today at 2pm, join us as JC Cash (CVT) speaks to the power of raw in our exhibitor presentation!

Greetings from #Interzoo in Nuremberg! 🇩🇪 Come visit Instinct at booth number 7-815e inside the US Pavilion to learn about new recipes we have in store for dogs & cats. 🐾

The Instinct team was proud to sponsor the Spring Gala for CARE STL on Apr. 26! 🌷🐾 CARE’s mission is to create a compassionate and collaborative community that cares for both people and pets. Since 2018, they have saved a total of 12,935 animals from the City of St. Louis! We commend CARE for their continued dedication to helping pets in need. 🧡

Happy Earth Day! 🌎🐾 At Instinct, we’re not just passionate about pets; we’re equally dedicated to the planet they (and we!) call home. Click through to see how we’re making a positive impact on both pets and the planet. Learn more at https://bit.ly/4aFhnhI #earthday #sustainability #sustainablepetfood

Instinct is LEED Certified®! 👏♻️ LEED® is the world’s most widely used green building rating system. We recently achieved LEED Certification for the 1st phase of our raw manufacturing expansion in Lincoln, NE; this makes us one of few pet food manufacturing plants in the USA with this globally recognized symbol of sustainability achievement. Thank you to our construction partner Gray and to U.S. Green Building Council, the global leader in green building for bringing this vision to life! #LEED

What are some key differences between your average kibble and freeze-dried raw? Watch to hear Dr. Wynn explain! 🐾 Susan G. Wynn DVM, DACVIM (Nutrition) is the Senior Director of Scientific Affairs at Instinct. 🔬

Every day feels like National Pet Day when you work for Instinct! 🐾 Here's some of the Instinct team celebrating with our favorite furry family members. 🐶🐱 #nationalpetday #petindustry #petbusiness

Happy Earth Month! 🌎 One aspect of sustainability that's important to us is responsible ingredient sourcing. We are especially proud of our wide variety of wild-caught Alaskan pollock recipes, which are made with fish that's MSC certified! 🐟 MSC is an international non-profit on a mission to end overfishing and ensure seafood is fished sustainably. Besides being MSC certified, pollock has one of the lowest carbon footprints of all proteins – even plant-based proteins! Learn more about our pollock recipes here and get $8 off! https://bit.ly/43EM3wK

🎉 Join us in welcoming Mark Chu to the Instinct family as our new Vice President/General Manager, Marketing! With over 15 years of experience in the CPG industry, Mark brings a wealth of expertise in marketing and general management. Upon graduating from The University of Texas at Austin, Mark started his career at global agencies in NYC. He then received his MBA from UCLA Anderson School of Management and spent six years working at General Mills. Most recently, he was Sr. Director of Marketing at Amplify Snack Brands, where he helped achieve remarkable growth on brands like SkinnyPop and Pirate’s Booty. A true team player, Mark understands the power of collaboration and the importance of a strong cross-functional team. When he's not driving business success, you can find him perfecting his smash burger recipe on his Blackstone flat top or enjoying Austin's live music scene with his family. We couldn't be happier to have Mark on board and look forward to achieving even greater heights together! 🚀

🌊 Something NEW is swimming your way: Raw Boost Mixers Wild-Caught Alaskan Pollock! 🐟 Boost their bowl with this sustainable fish recipe, available for dogs & cats. Made with Marine Stewardship Council - MSC certified wild-caught Alaskan pollock, this freeze-dried raw topper or treat is made with a single-source protein, so it's a great match for food-sensitive pets. 🐶 Pollock Mixers for Dogs: https://bit.ly/3xakO15 🐱Pollock Mixers for Cats: https://bit.ly/3xakNKz